The Coach House
49 East Street
Colchester
Essex CO1 2TG
Data Protection Consultancy
We understand that many marketers are concerned how to correctly interpret Data Protection legislation and for offshore telemarketing campaigns in particular, are worried about possible compliance and branding risks incurred by sending data overseas.
To provide our clients with practical guidance on this commonly problematic area, GMD have an alliance with specialist data protection consultancy Opt-4 Ltd.
Opt-4's services are delivered by Jenny Moseley and Rosemary Smith, who are leading authorities on the marketing application of Data Protection law. Their advice helps companies find an appropriate balance between maximising marketing opportunities, whilst staying within the rigorous confines of the law.
Visible compliance with data protection legislation can be a significant brand virtue but bad marketing permission management can damage your customer relationships.
Data Protection and email law are now real issues for all companies who contact consumers or individuals at business addresses through direct marketing channels.
Opt-4 is a consultancy service designed to advise marketers on data protection issues and compliance.
- Company Directors can go to prison for breaches of the Data Protection Act
- Failure to comply with Subject Access requests can lead to fines, compensation claims and brand embarrassment
- Nearly half the adult population is aware of Data Protection legislation and uses opt- out boxes
- ALL personal data is covered, Business to Business contacts are NOT exempt
- Breaches of data security and poor data processing can lead to prosecution
- Staff can be held individually responsible for breaches if they haven’t been adequately trained they can sue the company
- Collecting data without the correct marketing permissions means it cannot be used
- The Information Commissioner's Office is stepping up enforcement
- Penalties for unfair obtaining of personal data can mean that customer and prospect records have to be wiped wholesale from databases
- Export of data to the USA must be covered by contract or Safe Harbour
For more information please contact GMD and we will ask Opt-4 to contact you directly via your stated preferred method of reply.