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Global Marketing Direct Ltd
The Coach House
49 East Street
Colchester
Essex CO1 2TG

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Database Processing, Validation and Enhancement

Prior to commencing any telemarketing campaign your data needs to be manipulated to ensure that both legal and compliance requirements are met.
Campaign efficiency can also be maximized by utilising powerful database enhancement /validation tools available to us.

The basic facts are as follows:

• Yearly 1.5 Million households move equating to approximately 6 million individuals.
• Almost 38% of information on a business database changes over a 12 month period.
• Almost 5 million changes to Postcodes are made in a year by the Royal Mail.
• Over 750,000 people die each year and as the UK population is an aging population this number will certainly increase.

GMD offer the following database validation and enhancement services:

• Deduplication of data
• Matching of data and updating data to the Royal Mail PAF (Post Office Address File)
• Matching of data and updating to the British Telecom Telephone number database
• Goneaway and deceased records flagging and suppression
• Royal Mail National Change of Address file (NCOA) - GMD can track and supply new addresses of individuals subscribing to the Royal Mails “mail forwarding” service.

Please use the contact us form to obtain a quotation from GMD.

The Telemarketing Knowledge Team

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